Targeting OTC

Deciding which pharmacies to focus on within the communications measures is not a new challenge, but continues to be a central component for a successful marketing strategy. For more than 10 years, SALETELLIGENCE has been providing its customers with professional support in this task via a target group determination.

In addition, more than half of the top 15 OTC manufacturers and a broad range of medium-sized companies in Germany, Austria, and Switzerland take advantage of our expertise.

Central components in context are:

  • The best possible data foundation for a targeted coverage of pharmacies by means of extremely comprehensive knowledge of customers
  • Taking into consideration different sales channels such as wholesale and direct sales for all market participants
  • Utilisation of elaborate statistical methods for the assessment of potentials
  • Comprehensive project knowledge due to a multitude of successfully carried out project in the OTC sector as a guarantor for a successful implementation

The comprehensive optimisation of our sales structure in the OTC and OTX sector by SALETELLIGENCE did not only reveal new potentials to us, but also uncovered existing efficiency reserves. Achieving more with less – SALETELLIGENCE makes it possible.

MCM Klosterfrau Vertriebsgesellschaft mbH